alongID Welcomes Markus Reinisch of Meta as Board Advisor to Guide Regulatory Strategy for Digital Identity Innovation
alongID has appointed Markus Reinisch as Board Advisor to strengthen the regulatory strategy for its digital identity attributes ecosystem. This move supports safer, privacy-first digital identities for people, helping businesses and society comply with shifting rules while protecting trust and privacy.
alongID, a cross-border digital identity ecosystem with a privacy-first wallet, has named Markus Reinisch, VP Public Policy Europe at Meta, as Board Advisor to guide its regulatory compliance strategy. This appointment comes as new rules on digital identity, privacy, and online safety raise the bar for compliance in Europe and beyond.
Growing policy efforts, including the European Union’s eIDAS 2.0 framework, are putting pressure on digital identity providers to move from legislation to implementation. Since regulated sectors will be required to accept European Digital Identity Wallets by 2027, providers must translate regulatory requirements into trusted, interoperable systems that work in practice across borders. Reinisch will support alongID as it prepares for this transition, helping align product development with evolving regulatory expectations.
This shift towards wider adoption of digital identity is not limited to Europe. The EU is positioning digital identity as a globally interoperable framework and expanding EUDI Wallet capabilities through cooperation and mutual recognition with partners such as Canada, Singapore, India, and Brazil. Integration efforts are also extending to EU neighbouring regions, including the Western Balkans, Ukraine, and Moldova.
For people and businesses alike, the future of digital identity will be shaped increasingly by everyday experience. As identity checks extend to areas such as access to essential services, and cross-border transactions, fragmented systems can cause friction for users and for the businesses increasing possibility for fraud. As people need to verify their identity more regularly, and often face different requirements by service or country, organizations that operate across borders must find the right balance between compliance, safety, and ease of use.
Addressing regulatory challenges
Reinisch brings many years of experience in shaping digital policy, and governance to the advisory team. He has worked with Fortune 500 or S&P 500 international tech companies on complex policy issues. alongID expects to use his knowledge as it builds a global digital identity platform that follows strict privacy and compliance rules. As an Board Advisor, Reinisch will guide alongID on meeting rules across different countries and industries, while ensuring privacy and interoperability as top priorities.
“Digital identity needs a strong foundation of trust and shared rules to succeed at scale,” says Reinisch. “Innovation is crucial for modern societies and can go along with clear privacy protections and practical safety standards. The way forward is to build identity systems that work securely across borders, protect people’s data, and support cooperation with regulators. I strongly believe that alongID can make a critical contribution to overcome complexities currently holding back countless businesses and users in Europe and beyond.”
Connecting policy depth with technical strategy
According to Erika Maslauskaite, CEO and Co-founder of alongID, bringing Markus Reinisch on board strengthens alongID’s ability to translate complex legal requirements into practical, globally scalable product decisions, particularly for heavily regulated industries such as finance. As digital identity regulation moves from high-level frameworks to real-world enforcement, especially in Europe, the company is focusing on compliance by design while reducing operational and compliance burdens for businesses operating across markets. It is an increasingly critical challenge given that 68% of users abandon financial onboarding due to poor user experience, and inefficient onboarding is estimated to cost European financial institutions more than €5.7 billion annually.
“Compliance on paper is no longer enough. We need a global approach to digital identity that goes beyond traditional KYC or KYB checks and reflects how identity actually works today, as a combination of attributes such as credentials, devices, financial signals, and contextual information, including accessibility and inclusion needs. Current systems force users through repetitive verification, while AI-driven fraud is making reliable human identity verification more critical than ever. Markus’s experience will help ensure our platform meets regulatory expectations in practice, protects privacy, and can be adopted across markets with very different legal realities.”
Beyond regulatory alignment, alongID, developed by the international software development company deverium, is designed as an orchestration layer for digital identity rather than a single verification tool. The platform brings together verified attributes issued by different trusted sources, such as public registries, financial institutions, or sector-specific authorities, and enables them to be reused securely across services. By applying zero-knowledge proofs, the platform allows individuals to prove specific facts about their identity without revealing underlying personal data, supporting privacy-by-design while enabling cross-border and cross-sector verification at scale.
alongID is a cross-border, reusable digital identity attributes ecosystem. The one stop shop solution enables businesses to connect and use the full network of digital identity attributes, data sources and wallets through our orchestration engine. Users verify once, reuse anywhere, with privacy and global reach.
Founded by deverium, an international software development company with €2 million in EU funding, alongID secured strategic partnerships TOP global leaders of identity industry like GBG PLC, Regula, iProov, and Aware Inc. to tackle key identity verification challenges on a cross-border level. This year alongID made recognition on the global stage securing 3rd place out of 750+ startups at the Mastercard Fintech Forum Pitch Finals in Central Europe and 1st Place in Warsaw Fintech Week ‘25 Pitch Finals.
deverium is an international software development company with a strong local presence in Lithuania, the United Kingdom, and Sweden on a mission to leave a lasting impact on the tech industry and transform the way products deliver the best digital user experience. With a focus on developing enduring software partnerships, deverium creates modern software solutions and digital innovations for enterprise and Unicorn companies in the US, UK, EU and Scandinavian markets. deverium has strategic partnerships with leading global PLC and Enterprise companies, identity verification providers, and major players in global parcel shipping and e-commerce. deverium is a proud member of Fintech Poland Association and ACT Association – a global trade association for medium-sized tech companies, entrepreneurs, innovators, and independent developers.
